Screen Skinz Adds Former Hasbro and National Football League (NFL) VP to Advisory Board

Screen Skinz has built a formidable advisory team for their innovative screen protection company, which is licensed within all major U.S. sports leagues. The National Football League (NFL) was the last license the company obtained, now they’re bringing on former NFL executive, Michelle Micone.

Micone joins an established group who has led Screen Skinz into new business growth and development. Currently, Micone serves as the Director of Innovation at the Boston Globe and has previously served as Sr. Vice President of Consumer Products at both Hasbro and the NFL. 

During her time at the NFL, Micone was integral in the league’s ground-breaking partnership with Fanatics.The 10-year deal that ensured all exclusive consumer product licensing rights for manufacturing and distributing purposes of all Nike products.

With a great eye for customized products in the sports market, Micone was enticed by the uniqueness of the product Screen Skinz provides.  More specifically, she was drawn to the  licensing element that adds a personalization factor for consumers. 

“I have a background in product, marketing & licensing, so I have seen so many licensed products over the years,” Micone said. “ Screen Skinz was one of the few products that I knew I hadn't seen before.”

Micone’s extensive history and storied 20 plus year career in licensing across media, sports and entertainment, and consumer products will add a layer of expertise to Screen Skinz arsenal.

“Michelle’s background and experience speaks for itself," CEO RaShaun Brown said. "She understands consumer products from a unique lens after seeing and vetting many products throughout her career, especially from the league level. She adds another layer to not only our board, but the company as a whole. She believes in the product and was just as excited as we were, this is a big addition for us.”

Specifically, the growth in licensing Screen Skinz has leveraged over the last few months caught the eye of the former NFL VP. 

“I see licensing as a way to get in front of an established consumer base, in this case, fans of college and professional sports, and I believe it is a smart expansion strategy,” she said. 

Micone’s vision for the company aligns with CEO RaShaun Brown’s strategy of adding a broad range of licensing rights to reach more consumers. 

“This company really just needs exposure,” she said. “There are many ways to achieve that, so I think it's a matter of picking the right one or ones- whether it be key partnerships, influencers or something else. Once people understand that they have a great product that helps them express their personality and protects their most prized possession - their phone - I know they will be hooked.”